This summer sees the launch of Outsiding, a new digital entertainment franchise.
Hosted by broadcaster and author Caitlin Moran and leading garden designer and TV presenter Adam Frost, Outsiding will celebrate the simple joys of nature, wildlife, and gardening with the show being produced completely on-location, and no episode taking place inside a studio.
They will use the outdoors as a backdrop and lens for their conversation, inviting celebrity guests to join them for an outside interview. Adam will also be using his gardening expertise to provide accessible, practical advice that helps Caitlin, their guests and the audience enjoy their garden and life outdoors.
The franchise will span long-form podcast and YouTube episodes, short-form content across Instagram, and a Substack community for Q&As, gardening tips and extra content.
Subscription packages, newsletters and events will also be part of the Outsiding audience experience.
If you are interested in becoming a brand partner for this show, or want to collaborate with Cold Glass, email [email protected]
About Adam Frost
Adam Frost is an award-winning British garden designer and presenter on Gardeners’ World.
He regularly presents the BBC’s coverage of the RHS Flower Shows and has featured on The One Show, DIY SOS and The Alan Titchmarsh Show. He also hosts the Gardener’s World Podcast ‘Adam Frost Grows and Cooks’. As well as running his own garden design and landscape business he also sits on the board for the Horticulture Trades Association, is an RHS Ambassador and until 2022 he ran The Adam Frost Garden School where he hosted masterclasses on design and other gardening courses. He is passionate about the relationship between gardening and mental health. In 2016 he won ‘Best New Talent’ at the RTS West Awards.
About Caitlin Moran
Caitlin Moran is the eldest of eight children, home-schooled in Wolverhampton, and raised on benefits. She published her first book at 16, and became a Times columnist at 18. She has actually lost count of how many awards she’s won, but it’s all the best ones, multiple times, including Columnist of the Year (6 times), Interviewer of the Year, and the Galaxy Book Of The Year for How To Be A Woman, the global best-seller, which was published in 32 countries. Her five subsequent books were all Number 1 best-sellers, and she adapted her novel How To Build A Girl into a 2020 movie, starring Beanie Feldstein and Emma Thompson. She’s spent all her earnings on her garden in North London, where she recently saw a peregrine falcon, but still can’t get her sweetpeas to flourish.

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